Credit Cards Deliver Shareholder Value
The recent initial public offering of shares in Visa delivered a healthy cash injection to the balance sheets of some of the largest banks in the world. This helped the industry at a time when their balance sheets were being hit by devaluation of their loan portfolios.
One way to further build the value of the credit card business is to use the transactional statement to deliver marketing messages. These can be for other products and services from the bank or they could be from third party vendors. This is a much more effective way to deliver promotional messages than the common envelope stuffers that come along with the credit card statement.
Here is some more detail about how this could work for you.
